How These Systems Were Built

This challenge was 3-fold:

1)  Resurrect an iconic IP with a partner sponsorship in a way that felt authentic to their brand ethos while remaining true to ours.

2)  Create a large-scale immersive event to launch both a partner product and a revived media property across all screens.

3)  Position it as a multi-platform destination designed for a millennial audience at scale.

Build a 2-day live activation kickoff party to launch both the partner’s product and the resurrected MTV Beach House.

Including: 7 simultaneous activations, games, stunts, music performances, celebrities, influencer talent, and a distributed 20-camera capture team.

Designed not only as an experience, but as a content engine capable of documenting and distributing the activation in real time.

The fulcrum was reducing friction between capture and distribution by creating a centralized command center streamlining a 20-camera ecosystem across production and post.

That model enabled custom content delivery across three broadcast channels and dozens of owned and earned platforms continuously throughout the event.

•  40 on-air interstitials across 3 TV networks

•  110 pieces of social content

•  50M total impressions generated

•  30M impressions across paid, owned & earned

•  873K Engagements with program content

•  873K Engagements with program cont

The activation became a scalable template later offered to higher-spend clients.

The efficiency of the post-production model (informed by systems I first developed for festival coverage and scaled here for far greater complexity) generated enough content in two days to fuel a month-long digital tail.

That doubled the original product launch window and extended the value of the partnership.

A health-tech launch demanded a production model where speed, scale, and clinical precision could coexist.

More than 350 exercise videos moved through a complex approval and distribution pipeline, while parallel work streams supported app content, marketing assets, partner materials, and executive communications.

The challenge was not output. It was designing one system to support all of it.

Built a unified operating pipeline connecting production, partner content, physician approvals, distribution, and marketing into one coordinated system.

The model supported 200+ original videos, 150+ partner assets, licensed content integrations, approval routing, media libraries, and multi-channel deployment.

This was not a production pipeline. It was an ecosystem.

The fulcrum was using AI and automation to eliminate monotony at scale.

AI was embedded across repetitive operational tasks: supporting exports, JW Player naming conventions, batch uploads, social clip generation, subtitling, element tracking, and assisting in graphic creation.

This was not novelty.  It was infrastructure.

•  200+ original exercise videos produced
•  600+ content assets delivered across channels
•  150+ partner videos activated through 15 influencers
•  Distribution across 12,500+ gyms via Active&Fit Direct
•  Successful deployment across iOS and Google Play
•  Recognition through Techstars, Harvard Business School, and BCBS Healthworx

A lean distributed model proved it could replace traditional departmental drag with scalable leverage, reusable infrastructure, and intelligent tooling.